Not everyone knows that, so CCA set out to prove it. Shot across 81 locations across 24 states, 25 locations in Canada and 13,000 miles, our teams worked alongside farmers to film the process from planting, to harvest and delivery. We dug into their stories and heritage to unearth the strength of the growers, the challenges they overcame, and a partnership with Frito-Lay which embraces future generations, sustainably and emerging technology. Road Trip!